There is a merchant lifestyle that was invented in New Amsterdam and a business lifestyle based on the culture forged out of that place for 400 years. it is lifestyle where the personality type is a direct one, most interests circle back to the buying and selling of things, the building and financing of busiesses around those activities. It is the life of the calculated speculator, the stock jobber and Yankee merchant at its core. These principles are the same whether an itinerant merchant principal or the large scale financier.